Why Real
What Is Real Brokerage, How Big Is It, and What Did the RE/MAX Deal Change?
Updated
Bottom line: Real runs a licensed brokerage in all 50 US states, the District of Columbia and six Canadian provinces, and counted 35,348 agents in June 2026. Since 24 August 2026 it has been part of Real REMAX Group Inc.
Alexis Ruiz-Ney, Partner, Jumpstart Partners · Concierge Director, Houston Properties TeamOr call (713) 425-4194.
What is Real Brokerage?
Real's own filing calls it a real estate technology company that operates a licensed residential real estate brokerage across all 50 US states, the District of Columbia and six Canadian provinces. It runs as a fully digital brokerage and generally does without a network of physical branch offices, except where local law requires one.
Every agent at Real starts on the same commission split. Real offers 85/15 to all agents, and takes 15% of each commission until the agent reaches the annual cap. The cap, the fees after it, revenue share and stock are in The Money section.
How big is Real?
Real's filing for the quarter ended 30 June 2026, its last before the RE/MAX combination closed, counted 35,348 agents on its platform at the end of the quarter, an increase of 26% from a year earlier.
What did the RE/MAX deal change?
The combination of Real and RE/MAX Holdings closed on 24 August 2026. The combined company operates as Real REMAX Group Inc., and its shares began trading on Nasdaq under the symbol REAX on 25 August 2026. It reports more than 180,000 agents, over 100,000 of them in the US and Canada, and a presence in over 120 countries and territories.
When the deal was announced in April 2026, the release said REMAX and Motto Mortgage would keep their current brands, and that Real would continue to operate as an owned brokerage under the Real brand.
Neither release says anything about a Real agent's split, cap or fees. For those, the reference is Real's own fee schedule, set out in The Money section.
Is Real profitable?
Not on a net basis in its latest reported quarter. Real's report for the quarter ended 30 June 2026 shows a net loss of $8.0 million, against net income of $1.6 million a year earlier. That quarter carried $11.6 million of costs for the pending RE/MAX acquisition, and revenue rose 30% to $700.6 million.
The same report gives Adjusted EBITDA, a measure outside generally accepted accounting principles, of $27.6 million for the quarter, and $47.2 million of cash provided by operating activities. In the eight quarters its table covers, Real reported net income in one, the second quarter of 2025.
| Quarter | Revenue, in thousands of US dollars | Net income or loss, in thousands of US dollars |
|---|---|---|
| April to June 2026 | 700,575 | Loss of 7,956 |
| January to March 2026 | 465,551 | Loss of 3,458 |
| October to December 2025 | 505,139 | Loss of 4,215 |
| July to September 2025 | 568,549 | Loss of 280 |
| April to June 2025 | 540,747 | Income of 1,550 |
| January to March 2025 | 353,981 | Loss of 5,121 |
| October to December 2024 | 350,630 | Loss of 6,705 |
| July to September 2024 | 372,488 | Loss of 2,541 |
What should you read before deciding on Real?
Start with the money. The Money sets out the fees in Real's schedules for the US and for Canada, beside revenue share, Elite status and stock. The Platform covers the tools an agent works in every day, Moving covers joining from any state or province, and Your Sponsor covers the name you put on the application.
Standing answers
What does this library answer?
- Real Brokerage vs Berkshire Hathaway HomeServices: What Each PublishesReal publishes one split, cap and fee schedule for every agent. Berkshire Hathaway HomeServices is a franchise network, owned through Berkshire Hathaway Energy, whose offices set their own terms, and it publishes no agent split, cap or fees.
- Real Brokerage vs Better Homes and Gardens Real Estate: What Each PublishesReal publishes one split, cap and fee schedule for every agent. Better Homes and Gardens Real Estate is all independently owned franchises, run by Compass under license, and it publishes no agent split, cap or fees.
- Real Brokerage vs Century 21: What Each Publishes About Agent CostsReal publishes one split, cap and fee schedule for every agent. Every Century 21 office is an independently owned franchise that sets its own terms, and neither the brand nor its owner, Compass, publishes an agent's split, cap or fees.
- Real Brokerage vs Coldwell Banker: Who Sets What an Agent PaysReal publishes one split, cap and fee schedule for every agent. Coldwell Banker, owned by Compass since January 2026, is company-owned offices plus independent franchises, and neither kind publishes an agent's split, cap or fees.
- Real Brokerage vs Compass: What Changes for an AgentReal publishes one split, cap and fee schedule for every agent in a country. Compass publishes none: its filings say it keeps a share of each agent's gross commission plus fees such as flat transaction commission fees, with no amounts.
- Real Brokerage vs Douglas Elliman: What Each Publishes About Agent PayReal publishes one split, cap and fee schedule for every agent. Douglas Elliman, which runs its own offices, publishes none: its filings say it collects its agents' commissions and pays them net commissions at a percentage it does not state.
- Real Brokerage vs eXp Realty: What Each One Charges, Side by SideBoth take a share of each commission until a yearly cap, then charge a fee per deal. In the US, Real's published split is 85/15 to a $12,000 cap and eXp Realty's is 80/20 to a $16,000 cap, and only eXp charges a monthly fee.
- Real Brokerage vs Keller Williams: What Does Each Charge?Real publishes one split, cap and fee schedule for every agent. At Keller Williams each market center is an independently owned franchise whose owner decides the split, and KW's own article describes its yearly cap without an amount.
- Real Brokerage vs RE/MAX: What an Agent Pays at EachReal sets one split, cap and fee schedule for every agent. RE/MAX franchises every office and leaves each to set its own split and fees, and its agents also pay RE/MAX annual dues and a broker fee of generally 1%.
- Real Brokerage vs Sotheby's International Realty: What Each PublishesReal publishes one split, cap and fee schedule for every agent. Sotheby's International Realty, run by Compass under license, is company-owned and franchised offices admitted by qualification, and none of them publishes an agent's split, cap or fees.
- Real Brokerage vs The Keyes Company: What Each Publishes About Agent CostsReal publishes one split, cap and fee schedule for every agent. Keyes, a family-operated Florida brokerage established in 1926, publishes no split, cap or fee, and says most of its agents' tools are paid for by the company.
- What Do You Get at Different Brokerages? Real Beside Eleven OthersReal publishes one split, cap and fee schedule for every agent in a country. Of the eleven brokerages compared here, only eXp Realty also publishes a national split, cap and fees; the others leave them to each office or do not state them.
From this library
What has Jumpstart Partners written about this?
Questions & answers
What do agents in the US and Canada ask about Real Brokerage?
How big is Real Brokerage now?
Real's filing for the quarter ended 30 June 2026 counted 35,348 agents on its platform, up 26% on a year earlier, in all 50 US states, the District of Columbia and six Canadian provinces. That was its last count before the RE/MAX combination closed on 24 August 2026. The combined Real REMAX Group reports more than 180,000 agents, over 100,000 of them in the US and Canada.
The 180,000 figure counts the whole combined company, which also reports a presence in over 120 countries and territories. Its shares have traded on Nasdaq under the symbol REAX since 25 August 2026. When the deal was announced in April 2026, the release said Real would continue to operate as an owned brokerage under the Real brand.
What did the RE/MAX deal change for agents at Real?
Real's combination with RE/MAX Holdings closed on 24 August 2026, and the combined company now operates as Real REMAX Group Inc., reporting more than 180,000 agents. The April 2026 announcement said Real would continue to operate as an owned brokerage under the Real brand, and neither release describes a change to a Real agent's split, cap or fees.
The combined company's shares trade on Nasdaq under the symbol REAX, from 25 August 2026, and more than 100,000 of the combined group's agents are in the US and Canada. Before the combination, Real's filing for the quarter ended 30 June 2026 counted 35,348 agents on its platform, up 26% on a year earlier. Each step of the deal, from the April announcement to the share consolidation, is dated on the page listing Real's policy changes by date.
Is Real Brokerage profitable?
Not on a net basis in its latest reported quarter. Real's report for the quarter ended 30 June 2026 shows a net loss of $8.0 million, against net income of $1.6 million a year earlier, in a quarter that carried $11.6 million of costs for the RE/MAX acquisition. Revenue rose 30% to $700.6 million.
The report also gives Adjusted EBITDA, a measure outside generally accepted accounting principles, of $27.6 million for the quarter, and $47.2 million of cash provided by operating activities. Of the eight quarters in its table, from July 2024 to June 2026, Real reported net income in one. It was Real's last quarterly report before its combination with RE/MAX Holdings closed on 24 August 2026.
What changed at Real lately?
As of 2 October 2026, the latest changes came at the end of August. Real's combination with RE/MAX Holdings closed on 24 August 2026, after a 10-for-1 share consolidation, and on 1 September Real raised its US CBR and brokerage fees, cut its US Elite post-cap fee and began paying US agents' revenue share only into Real Wallet business checking.
Each change is set out with its date and its source in the section of news from Real Brokerage, which also keeps a dated log of Real's policy changes since January 2026.