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Real Brokerage vs The Keyes Company: What Each Publishes About Agent Costs
Updated
Bottom line: Real publishes one split, cap and fee schedule for every agent. Keyes, a family-operated Florida brokerage established in 1926, publishes no split, cap or fee, and says most of its agents' tools are paid for by the company.
Alexis Ruiz-Ney, Partner, Jumpstart Partners · Concierge Director, Houston Properties TeamOr call (713) 425-4194.
What does each publish about what an agent pays?
Real publishes a fee schedule for its US agents and another for its Canadian agents, both last edited in August 2026. Keyes publishes neither a split nor a fee schedule on its careers site. The one charge it mentions is for tools: its page for experienced agents says most of its tools are covered by Keyes, without extra monthly fees for them.
| What is compared | Real | The Keyes Company |
|---|---|---|
| Split before the cap | 85/15 for every agent. | None published. |
| Yearly cap | $12,000 in the US and $15,000 in Canada. | None published. |
| Monthly fee | None. | None published. Keyes says most of its tools are covered by the company, with no extra monthly fees for them. |
| Fees on each transaction | $50 in the US and $40 in Canada, for compliance and broker review. | None published. |
| Revenue share | Five tiers, 5% down to 1% of a sponsored agent's gross commission, paid out of Real's 15%. | None described on its careers site. |
| How it is run | One brokerage, in all 50 US states, the District of Columbia and six Canadian provinces. | One independently owned, family-operated brokerage, established in 1926, with a sister company, Illustrated Properties. |
| Where it operates | The US and Canada. | Florida. |
| Agents | 35,348 at the end of June 2026. | More than 4,000 associates in over 50 offices, counted with Illustrated Properties. |
Who owns Keyes, and where does it work?
Keyes describes itself as a four-generation, family-operated business with deep roots in its community, established in 1926. Its chief executive also leads Illustrated Properties, and the two companies together operate over 50 offices with more than 4,000 associates across Florida.
Keyes is also a founding member and shareholder of Leading Real Estate Companies of the World.
What changes for a Keyes agent who moves to Real?
What an agent pays becomes public: Real's split is 85/15 for every agent, with a $12,000 cap in the US, and every fee is in its US fee schedule. Real also pays revenue share out of its own 15% split to the agent who sponsored you, and Keyes's careers site describes no revenue share.
A Florida license moves to Real under Real's own Florida guide, which sits beside the other state and province guides on the page about moving your license to Real, state by state and province by province.
Questions & answers
What else do agents in the US and Canada ask?
Does The Keyes Company publish its commission split?
No. Keyes's careers site gives no split, cap or monthly fee for its agents. The only charge it mentions is for tools: it says most of its agents' tools are covered by Keyes, with no extra monthly fees for them. Real publishes its split, 85/15 for every agent, with a $12,000 cap in the US and $15,000 in Canadian dollars in Canada.
What Keyes pays an agent is in that agent's own agreement with Keyes. Keyes sits beside ten other brokerages on the page setting out what each brokerage publishes about splits, caps and fees.
Who owns The Keyes Company, and where does it work?
Keyes describes itself as a four-generation, family-operated business, established in 1926, and as independently owned. Its chief executive also leads its sister company, Illustrated Properties, and the two together operate over 50 offices with more than 4,000 associates across Florida. Keyes is also a founding member and shareholder of Leading Real Estate Companies of the World.
Real runs one brokerage in every US state, the District of Columbia and six Canadian provinces. Real's Florida guide is set out on the page about moving your license to Real, state by state and province by province.
This page sets Real's published terms beside what The Keyes Company publishes, as each read in the month shown, and it is not legal or tax advice. What Keyes pays you is in your own agreement with Keyes.