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Real Brokerage vs Keller Williams: What Does Each Charge?
Updated
Bottom line: Real publishes one split, cap and fee schedule for every agent. At Keller Williams each market center is an independently owned franchise whose owner decides the split, and KW's own article describes its yearly cap without an amount.
Alexis Ruiz-Ney, Partner, Jumpstart Partners · Concierge Director, Houston Properties TeamOr call (713) 425-4194.
What does each publish about the split and the cap?
Real's split and fees are published: 85/15 for every agent, a cap of $12,000 in its US fee schedule and a cap of $15,000 in Canadian dollars in its Canadian one, both last edited in August 2026. Keller Williams publishes no national split. Its own magazine, in an article of October 2025, says market center owners can decide the split between their market center and their agents in light of local economic or market conditions.
The same article describes the KW cap as the most an agent pays their market center from commission in a year, set in advance, after which the agent keeps 100% of commission for the rest of the anniversary year. It gives no amount, and it says cap dollars pay for training and education, operating expenses and franchise royalties.
| What is compared | Real | Keller Williams |
|---|---|---|
| Who sets the split | Real, the same for every agent: 85/15. | Each market center's owner. |
| Yearly cap | $12,000 in the US and $15,000 in Canada. | Set in advance and paid to the market center. No national amount published. |
| After the cap | $285 a sale in the US and $375 in Canada, or 15% if that is less. | The agent keeps 100% of commission for the rest of the anniversary year. |
| Monthly fee | None. | None published nationally. |
| Fees on each transaction | $50 in the US and $40 in Canada, for compliance and broker review. | None published nationally. |
| Revenue share or profit share | Revenue share: five tiers, 5% down to 1% of a sponsored agent's gross commission, paid out of Real's 15%. | Profit share: vested agents share in their own market center's profits, for agents in the US and Canada. |
| Technology | reZEN, Real's own. | Command, KW's own customer and marketing system. |
| How it is organized | One brokerage across all 50 US states, the District of Columbia and six Canadian provinces. | A franchise business: each market center is independently owned and operated. |
| Agents | 35,348 at the end of June 2026. | 165,000+ in 55+ regions worldwide, a figure KW marks as subject to change. |
How do revenue share and profit share differ?
They are paid from different places. Real pays revenue share out of its own 15% split, as a percentage of the sponsored agent's gross commission across five tiers, from 5% at the first to 1% at the fifth. KW's profit share, in KW's own words, lets vested agents share in the profits of their associated market center, and KW describes it as market-center level for agents in the US and Canada.
A Real sponsor's share follows the sponsored agent's commission, and a KW agent's profit share follows one market center's profits.
What else differs for an agent moving from KW to Real?
The first difference is the office. Keller Williams, which reports 165,000+ agents in 55+ regions worldwide, calls itself a franchise business in which each market center is independently owned and operated, and its careers site sends agents to talk with a market center in their area. Real runs one brokerage across all 50 US states, the District of Columbia and six Canadian provinces, and its filing says it generally works without physical branch offices except where local law requires one.
The second is the software. KW's core system is Command, its own customer and marketing platform, and a Real agent works in reZEN, Real's own system for transactions, commission earnings and progress toward the cap.
After the cap, Real charges $285 a sale in the US and $375 in Canada, or 15% where that is less, under its article on the post-cap fee. Which terms cost a particular agent less depends on what that agent's market center charges, which KW does not publish nationally, so the figures to compare are in your market center's agreement and in Real's schedule above.
Questions & answers
What else do agents in the US and Canada ask?
What is the cap at Keller Williams, and what is it at Real?
Keller Williams publishes no national cap amount. Its own article says a KW cap is the most an agent pays the market center in a year, set in advance, and that each market center's owner decides the split. Real's cap is published: $12,000 in the US and $15,000 in Canadian dollars in Canada, paid at 15% of each commission.
After the cap, KW says its agents keep 100% of commission for the rest of the anniversary year, and Real charges $285 a sale in the US, or 15% if that is less. How Real's cap works on a team, for the leader and for each member, is set out on the page about how the team cap works at Real for leaders and members.
Is profit share at Keller Williams the same as revenue share at Real?
They are paid from different places. KW's profit share lets vested agents share in the profits of their own market center, and KW describes it as market-center level for US and Canadian agents. Real's revenue share is paid by Real out of its 15% split, at 5% down to 1% of a sponsored agent's gross commission across five tiers.
At Real, nothing comes out of the joining agent's commission to pay it, and the sponsor who receives it is the person named in that agent's Independent Contractor Agreement. What that name decides, and why it cannot be changed later, is set out on the page about why your choice of sponsor at Real matters.
Does Keller Williams charge a monthly fee?
Keller Williams publishes no monthly fee nationally. Its market centers are independently owned franchises, and its careers site sends agents to a market center to talk about joining, so the fee schedule to ask for is that office's. Real publishes its own: no monthly fee, and a yearly brokerage fee of $900 in the US and $1,200 in Canadian dollars in Canada.
Real also charges a fee on each transaction for compliance and broker review, $50 in the US and $40 in Canada. Real's charges sit beside eXp Realty's on the page comparing Real Brokerage and eXp Realty side by side.
This page sets Real's published terms beside what Keller Williams publishes nationally, as each read in the month shown, and it is not legal or tax advice. At KW, your market center's agreement sets your split and your cap.