The platform
What CRM Do Real Agents Use?
Updated
Bottom line: Real's help center lists CRM partners with terms for Real agents: Lofty, Luxury Presence and Sierra Interactive. Leo 2.0, Real's assistant, connects to Lofty or Follow Up Boss, and takes a CSV file from any other CRM.
Alexis Ruiz-Ney, Partner, Jumpstart Partners · Concierge Director, Houston Properties TeamOr call (713) 425-4194.
Which CRMs does Real partner with?
Real agents find its partners, and the discounts open to them, under Partners in reZEN. The three its help center describes as a CRM are in the table, with the terms each article gives Real agents.
Neither the Lofty article nor the Luxury Presence article prints a price. Luxury Presence gives current pricing at a consultation with its team.
| Partner | What Real's article says it is | Terms for Real agents |
|---|---|---|
| Lofty | A customer management tool for real estate professionals, with an IDX website, an AI assistant and a CMA tool included | A discounted monthly rate, and team pricing packages for Real teams |
| Luxury Presence | Websites, a CRM, marketing and client collaboration tools on one platform | Preferred pricing on all its products and services |
| Sierra Interactive | A real estate CRM, IDX websites and ad management | The $500 setup fee waived on the Essential and Growth packages, and 5% off the Growth package |
Does Leo work with the CRM you have?
With two directly. Real's Leo 2.0 connects to Lofty and Follow Up Boss, reads your contacts in, and sends them property matches from your own HeyLeo email address. Real's questions page for Leo 2.0 said in August 2026 that Sierra was in testing.
From any other CRM, you can upload a CSV file of your contacts instead.
Questions & answers
What else do agents in the US and Canada ask?
What CRM do Real agents use?
Real's help center names three CRM partners with terms for Real agents: Lofty, at a discounted monthly rate; Luxury Presence, at preferred pricing; and Sierra Interactive, with its setup fee waived and 5% off its Growth package. Real's assistant, Leo 2.0, connects directly to Lofty and Follow Up Boss.
Real agents find the partners and their discounts under Partners in reZEN. Neither the Lofty article nor the Luxury Presence article prints a price. What reZEN and Leo themselves do for an agent is on the page about the platform at Real.
Does Real's Leo work with my CRM?
If it is Lofty or Follow Up Boss, directly: Leo 2.0 connects to either, reads your contacts in and sends them property matches from your own HeyLeo email address. Real's questions page for Leo 2.0 said in August 2026 that Sierra was in testing. From any other CRM, you can upload a CSV file of your contacts.
Every conversation Leo has on your behalf is logged in a portal called AiRM, where you can review it, according to Real's article on Leo 2.0, edited in August 2026.