Private Label at Real
Private Label at Real: Keeping Your Brokerage Name on the Door
Updated
Bottom line: Real's Private Label program, active in Texas as of August 2026, lets an established independent brokerage keep its brand as a trade name of Real. The owner stops being the broker, and every agent's license moves to Real.
Can you keep your brokerage's name if you move to Real?
Yes, through Real's Private Label program, which Real says lets eligible independent brokerages keep the brands they spent years building while partnering with Real. Its FAQ says the process lets you keep operating under the brand you use now.
What happens on paper is a registration: you sign a Private Label Agreement that lets Real register your brand as a trade name of Real.
Is Private Label offered in Texas, and who qualifies?
Real's list of states, last edited in August 2026, puts Texas among the states where it is able to do Private Label and has groups in progress or operating. Real says the list will keep being updated as the program expands, and that the program is unavailable in some states because of their regulations.
The program is for established independent brokerages looking to join Real. It takes an application, and Real approves each one case by case on factors including production volume, how long the independent brokerage has operated, E&O claims and other brokerage and regulatory factors. An approved brokerage then signs the Private Label Agreement.
What changes for you and your agents?
You are no longer the broker: Real's broker of record becomes the broker over your DBA or trade name. All of your agents move their licenses to Real, and you cannot keep using your trust account.
Real says Private Label teams are paid on the exact same model as existing teams.
Where do the Texas steps below come from?
They come from Real's Texas Private Label process article, last edited in July 2024, which makes it the oldest source on this page. Check each step with Real before you rely on it.
What if you leave Real later?
Real says there is no contract to keep your brand, and that it will release the brand if you decide to leave. Either party can cancel the Private Label Agreement.
Step by step
What are the Texas steps?
- 01
Remove the DBA from your TREC profile
Real's Texas process asks the owner to remove the DBA from their TREC profile three days before onboarding.
- 02
Real adds the DBA
Real then adds the DBA to its own TREC profile.
- 03
Real files TREC Form 503
Real completes and files TREC Form 503.
- 04
Apply for a new MLS branch code
For your office address to stay on the MLS, you apply for a new branch code under Real.
Questions & answers
What else do Houston agents ask?
I own a brokerage. Can I keep my name on the door if I move to Real?
Yes, through Real's Private Label program, if Real approves your application. The program lets eligible independent brokerages keep the brands they built while partnering with Real: you sign a Private Label Agreement that lets Real register your brand as a trade name of Real, and you keep operating under the brand you use now. Texas is on Real's active list as of August 2026.
You are no longer the broker, because Real's broker of record becomes the broker over the trade name; all of your agents move their licenses to Real; and you cannot use your trust account. Private Label teams are on the same compensation model as Real's other teams. Either party can cancel the Private Label Agreement, and Real says it will release your brand if you leave.
Is Real's Private Label program available in Texas?
Real's list of states, last edited in August 2026, puts Texas among the states where it can do Private Label and already has groups in progress or operating. Real says the list will keep being updated as the program expands, and that the program is unavailable in some states because of their regulations. Entry is by application, approved case by case.
Real approves applications on factors including production volume, how long the independent brokerage has operated, E&O claims and other brokerage and regulatory factors. In Texas, Real's process article, last edited in July 2024, has the owner remove the DBA from their TREC profile three days before onboarding; Real then adds the DBA to its own TREC profile and files TREC Form 503. An office that wants its address to stay on the MLS applies for a new branch code under Real.
Am I still the broker if my brokerage joins Real through Private Label?
No. Real's Private Label FAQ says you will no longer be the broker, and that Real's broker of record becomes the broker over your DBA or trade name. All of your agents move their licenses to Real, and you cannot use your trust account. What you keep is the brand, which Real registers as one of its trade names under the Private Label Agreement.
Real's answer on compensation is that Private Label teams are on the exact same model as its existing teams. The agreement can be canceled by either party, and Real says there is no contract to keep your brand: if you decide to leave Real, it will release the brand.
This page summarizes Real's help articles on Private Label, and it is not legal advice. Have a lawyer read the Private Label Agreement before you sign it.